Can u pls make up a title for me anything to do with marktering Literature review

Can u pls make up a title for me anything to do with marktering - Literature review Example In the earlier times, shop keepers were able to acquire a fair understanding of consumer behaviour because they sold their products directly to the customers. However, with the increasing growth in the size of firms, opportunities of direct contact with consumers have lowered. Increasingly, managers are investing more to gain an insight on consumer behaviour. As a consequence, business and academic researchers invest more resources in studying consumer energy for the improvement of businesses. One of the oldest models in regards to consumer behaviour is ‘stimulus-behaviour model’. The following model propagates that marketing and other stimuli influence the buyer’s black box, producing certain responses (The Institute for Working Futures, n.d.). The stimuli can be of two kinds. The marketing stimuli or the marketing mix consist of 4 P’s including product, price, place and promotion. Others include economic, technological, political and cultural stimuli. All these stimuli move through the consumers’ black box and help them to make the product choice, brand choice, purchasing timing and purchasing amount. Apart from this simplified model, several other models have been developed by the marketing scholars in the field of ‘consumer behaviour’. The most prominent models have been developed by John A. Howard and Jagdish N Sheth, Francesco M. Nicosia, James F. Engel, Roger D. Blackwell and David T. Kollat. The five stage model of buying process includes steps like recognizing the problems, searching for information, evaluating the alternatives, purchasing decision and post purchase behaviour of the consumers. After purchasing the products, the buyer is expected to feel some level of satisfaction or dissatisfaction regarding the product or service acquired. The number of organisational buying processes can be quite

Chemical Shale Instability & Inhibition Research Paper

Chemical Shale Instability & Inhibition - Research Paper Example From the discussion it is clear that understanding the overall behavior of shale is the core intention of this paper. Furthermore, the discussion is also aiming at understanding various types of shale drilling fluids. This also includes the use of the drilling fluids and their composition. The other key concept explored in te discussion is the mechanism involved in the development of new shale.This essay discusses Shale can be defined as a sedimentary rock which is fine grained and is composed of mineral rich mud. The mineral composition found in this mud is variable. When discussing about shale instability and inhibition. It is prudent to note that the interaction between water and the clay like material forung within the shale is the root cause (REFF). This interaction contributes to wellbore instability which thereafter result in formation of poor gause and many other anomalies. This paper targets discussing issue related to shale instability and inhibition, challenges faced and h ow to prevent such inconvenient precisely when drilling shale. There are many types of drilling fluids that serve different purpose based on the shale being encountered. For example; the drilling fluid can be air, liquid or foam which is colloid of liquid and air (REFF). The role of the drilling mud at this point is to dissipate the heat by circulating the drilling fluids (REFF). Moreover, the drilling mud also lubricates the bits and reduces friction.